Soul Business: Unprofessional or Authentic? And the State of the World

It’s been a fair while between posts. And a big reason for that is that I’ve been sitting with – and soul searching on – what Soul Business is really about.

Unprofessional or Authentic?

Yeah, I know. It’s probably not ‘professional’ to tell you that sometimes  I don’t even know what this business is about. I should have it all worked out so I can present it in a shiny new package to you and then be consistent with it from there until eternity. At least, that’s the traditional business model I have in my head.

But the reality of my heart, and my life,  is a little different.  My business is a living, breathing thing. Like me and you and the Earth itself, it evolves and changes. If Soul Business was just about making money, then perhaps the shiny-new-package and consistent-til-eternity model would work. But it ain’t just about making money.

The Earth Needs You – and your soul business.

The profit motive – without thought for the bigger picture – has messed with the Earth something serious. Fukushima’s nuclear disaster, Argentina’s Oil Spill and Coal Seam Gas Mining are just a few examples of the kind of damage that business without conscience can do to our precious earth. Our life on earth is already threatened. And in fact, if it wasn’t for millions of people around the world who are working in social enterprise, not-for-profit and heart-based businesses… People who genuinely want to make the world a better place… Well, we’d probably be so much worse off than we are.

So, no. It’s not just about money. Soul Business is about authenticity. It’s about how to be yourself – truly, deeply yourself – while earning a living, doing what you love and making a difference in the world.  It’s about quality of life, from a holistic point of view.

And the Earth needs us to take a holistic point of view. Professor Ian Lowe shows the three circles of sustainability like this – so that economy (that’s business the profit motive) is embedded in society (that’s the way we look after and serve each other) which is embedded in the ecology (and that, my dears, is this precious and finite planet we live on).

The art of becoming a soul business.

So during this soul searching phase, I’ve been inspired by Goddess Leonie. She’s mastered the art of creating and maintaining a profitable business while being true to herself and doing what she loves. Art has been a big part of her journey and her gorgeous website inspired me to this little drawing below.

My business is a temple

Yes, it’s a drawing. But it’s not just that. It’s actually kind of like a map.

> Be True to Yourself.

> Do Work You Love that Gives You Joy.

> Help Others and Make a Difference.

>Your Business is a Temple. Well, Temple might not be the right word for you. But for me, it means that my business is a sacred place where I do my life’s work and fulfil my divine purpose. And it’s a place where good things happen and people come to receive blessings and give thanks.

Now before we get to airy fairy about this – Please don’t take all this as meaning that I’m not into making money! Because I am. Even if you are a charity, you need a business model that is sustainable, that has your charity growing and giving on a large level. Your business does need to make a profit. Without destroying the Earth or your own soul in the process.

A couple of resources

If you want help creating and/or maintaining a soul business of your own, I can probably help you. you can click that link << back there to see what I can offer, or send me an email and let me know where you’re at.

And if you get the ‘soul’ part of being in business but get stuck around the actually making money/earning a living part… you might like to check out Mark Silver’s free telecourse on Money and Power and how to have a healthy relationship with both. It’s coming up this week so get onto it now if it calls you.

And if you get stuck with bringing your creative self into your business and could do with some support around that (and if you’re a woman – sorry fellas!), I can recommend Goddess Leonie’s Goddess Circle. There’s a forum for bnusiness owners there, and it’s a great place to dive in and be supported to be yourself with a bunch of like-hearted women.

So, what did you think?

So that’s it from me, but I’d love to hear your thoughts/ comments…

Is your business a soul business? Is there space for you to be yourself? To be creative? Where do you draw the professional/authentic line?

And anything else that’s on your mind!

Love Yollana



4 Responses

  1. Wendy says:

    thank you for your thoughts on ‘professionalism’ Yollana, I couldn’t agree more. Give me real, ‘daggy’, authentic any day over shiny, slick and lifeless.

  2. Natasha says:

    I feel resonance with everything you say! What a heartfelt and earth-rooted post!

    I am struggling right now to get my business from hobby to bill-paying. And that’s a huge hurdle b/c everyone around me wants me to put energy into finding a full-time day job. And I WANT desperately to make my henna business my day job.

    So, I’m working on believing (in spite of all the people around me who tell me it’s impossible), trusting in the Universe to help me get this going, being open to ideas, being willing to work hard, and being grateful for where I am now and the process of going forward.

    Thanks for your post; it was like an affirmation that I AM pointed in the right direction, and I need those right now!

  3. yollana says:

    @wendy – sweet!

    @Natasha – Yes! You are in the middle of such an important transition. And Yes! It can feel harder and more lonesome when your loved ones don’t get your entrepreneurial process.

    For me, there have been times when I have wanted to knee-jerk against my skeptics, wanting to ‘prove’ that I can do it. But this puts a lot of pressure on me and my business. So instead, I try to see the skeptics in my life as “keeping me honest” and grounded in a way, and I often recommend to my clients who are in the early stages of their business that they hang onto their dayjob – at least parttime if they can.

    I know that this can feel like a drain on your time, but it can also be a real support to your fledgling business development. It can give you the financial breathing space to focus on business development without needing your business to be fully supporting you before it’s ready…

    And it doesn’t have to mean that you don’t believe in your business. In fact, it can be an expression of the fact that you do!

    Then it’s about tuning in with yourself and your business (There’s a little exercise back in this post that might help you to do this) and setting a goal for making the full transition…

    … and then you have the time and space and freedom to plan and implement all sorts of cool stuff to develop your business foundation before you “launch” into fulltime, so that when you do, it’s solid!.

    … Does that make sense?

    (I think I might just take this comment and turn it into a new post soon….)

  4. Rochel says:

    Hello there yollana I enjoyed your great blog post on Soul Business. I’ve recently started a website, the information you provide on this website has helped me tremendously. Thanks for all of your time and work.
    Rochel recently posted..Social Phobia Treatment