What a great article!!
I love people are wise enough to know what you have is ( or is not) a good fit for them, just by saying the broad terms of what you do. This so often is contrary to what most are saying to be really really specific.
I am still working out how to say mine, but this is is so far.
I help busy women who feel stressed out and want to rediscover their radiance and vitality.
I like (and am Astonished!!) that you were able to find the words that described how you help business people.. even while dealing with a wee one, being distracted by so much!! You are amazing!
Wow, EJ, thanks so much for your comment, and for sharing your Who and What.
Actually, I didn’t just come up with this way of talking about my business last week… I’ve been refining it over a couple of years since I first came across Mark’s work.
I like your statement, because for me, it makes me want to ask - “really? How do you help them? Like, what do you do?” … Which can’t be a bad thing, because it’s inviting conversation.
I’m curious how this would sound if you changed the emphasis around… “I help busy women who want to feel radiant, but are too stressed…” something like that. It’s easier for me to think of women I know who are stressed than women who want to feel radiant… even though I’m sure they do! Does that make sense?
Yollana, I like how you rearranged the words, and it made it seem so much more powerful and calling ‘a name’. There are many stressed women.. so what makes that call out their name.. good point!
Wow, when you pointed out that ‘my future clients aren’t stupid’ it was a real ‘Duh!’ moment for me. Of course, I’ve never considered them to be stupid, but the relief of realising that they’re clever enough to get the general idea around what I’m saying is a real weight lifted off my shoulders.
Hey Trisha… That same “duh” moment inspired me to write this article in the first place when I had it- I’m so glad you got it too (and articulated it so clearly). Love Yollana
Hello. I’m Yollana Shore, founder of Soul Business. Combining many years experience and training in both business and personal development, I help business owners who want to make the world a better place, to grow a successful, soul-centred business doing what they love. I look forward to connecting with you and your business.
5 Comments
What a great article!!
I love people are wise enough to know what you have is ( or is not) a good fit for them, just by saying the broad terms of what you do. This so often is contrary to what most are saying to be really really specific.
I am still working out how to say mine, but this is is so far.
I help busy women who feel stressed out and want to rediscover their radiance and vitality.
I like (and am Astonished!!) that you were able to find the words that described how you help business people.. even while dealing with a wee one, being distracted by so much!! You are amazing!
Peace and light
EJ ( Elissa Joy) Shames
Wow, EJ, thanks so much for your comment, and for sharing your Who and What.
Actually, I didn’t just come up with this way of talking about my business last week… I’ve been refining it over a couple of years since I first came across Mark’s work.
I like your statement, because for me, it makes me want to ask - “really? How do you help them? Like, what do you do?” … Which can’t be a bad thing, because it’s inviting conversation.
I’m curious how this would sound if you changed the emphasis around… “I help busy women who want to feel radiant, but are too stressed…” something like that. It’s easier for me to think of women I know who are stressed than women who want to feel radiant… even though I’m sure they do! Does that make sense?
Yollana, I like how you rearranged the words, and it made it seem so much more powerful and calling ‘a name’. There are many stressed women.. so what makes that call out their name.. good point!
I will consider this!
Hi Yollana,
Wow, when you pointed out that ‘my future clients aren’t stupid’ it was a real ‘Duh!’ moment for me. Of course, I’ve never considered them to be stupid, but the relief of realising that they’re clever enough to get the general idea around what I’m saying is a real weight lifted off my shoulders.
Thanks for that insight!
Hey Trisha… That same “duh” moment inspired me to write this article in the first place when I had it- I’m so glad you got it too (and articulated it so clearly). Love Yollana